From Founder Hustle to GTM Muscle
Turning Early Wins Into Scalable Growth and a Fundable Story
Date: Wednesday, April 22nd, 2026

Time: 1pm to 4pm (4-hour in-person workshop)
Location: IIT2026 global conference
A hands-on workshop to turn founder traction into a 
repeatable, fundable GTM engine
Getting your first customers is hard. What comes next is harder and more important. This workshop is designed for founders who have started to see traction and are now facing the next leap. Building a go-to-market engine that scales beyond the founder. And learning how to tell that story to investors in a way that signals durability, not just momentum.
session focused on clarity, structure, and execution.
The session covers the operational mechanics of repeatable GTM including segmentation, pipeline design, messaging, and motion. Alongside that, it focuses on the fundraising narrative investors actually believe. One that shows you are not just selling a product but building a company with scalable growth systems.
What You Will Learn
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How to separate repeatable wins from one-off or lucky deals


​How to design your first scalable GTM motion without hiring a full team

How to translate customer signals into investor-relevant metrics

​How to craft a fundable narrative that connects product-market fit to GTM scalability
How to diagnose founder dependence in your sales and GTM process

Key Modules
​This workshop helps founders with early traction build a GTM engine that does not depend on them.
Why founder-led growth eventually stalls and how to remove yourself as the constraint without losing velocity.
Stop selling to personas. Start selling to urgency, outcomes, and buying triggers that repeat.
How to move from ICP clarity to a functioning pipeline without building a large sales or marketing org.
​ How to pitch a repeatable GTM engine instead of a single growth moment or founder effort.
​What Seed and Series A investors actually evaluate including motion, momentum, and repeatability.
You will learn how to design repeatable segmentation, 
pipeline, messaging, and GTM motion.
Who Should Attend
​Founders with early traction including paying customers, active pilots, or strong product usage
​Want to build a real go-to-market engine

Want to raise Seed or Series A within the next 12 months

​Stop being the bottleneck in their
own growth

Workshop Lead
Parthib Srivathsan

Operating Partner, Companyon Ventures

Metrics geek. Execution and fundraising sherpa. 

Parthib is an Operating Partner and founding team member at Companyon Ventures. He works closely with early-stage software and AI startups to turn early signs of product-market fit into repeatable go-to-market execution. Parthib also writes Diligence Diaries and Investor Math, two widely read content series that break down how investors evaluate startups based on motion, momentum, and repeatability rather than surface-level metrics.
